Is your company or eCom shop using email marketing? If it isn’t then you should consider adding it to your marketing campaigns. In fact, you might be surprised to learn that email marketing is the most common channel for viral marketing and any 7 figure cycle campaign.
Here are some helpful tips to improve your strategies:
1. Have a mobile marketing strategy
When developing an email marketing campaign, it’s important to remember to have a mobile strategy. Studies show that nearly two-thirds of US consumers immediately delete emails if they’re not mobile-friendly. So it’s important to provide the same experience for PC and mobile users who receive your email.
Let’s say that your company has an email newsletter. In that case, you should make sure it’s mobile-friendly before you send the first email. This will show subscribers that you want to provide all of them with the same experience whether they’re using a desktop, laptop, tablet, or smartphone. That, in turn, will help to provide your customers with a better overall experience.
2. Use email for details
You might be surprised how effective email can be for offering online details. A 2012 study showed that it’s preferred by netizens over Facebook as a channel for online deals. Take steps to boost your email subscriptions by increasing traffic to your website. This is one of the most important steps to take for email marketing.
3. Use A/B testing for open& click rates
In the case of email marketing, A/B testing refers to using several variations for the email’s subject line/body content to figure out which one has the highest conversion rate or reader engagement. Make sure to test the impact of each variable. This will help to provide ideas about how to develop your future email marketing.
In theory, your company should use A/B testing for each email that’s sent out. However, that can take up tons of time. It’s better to determine which emails will have the biggest effect on your company’s sales/profits by using the testing method. If your company has an e-commerce website, an example would be to test various cross-sells and upsells in your emails. You should also test any big newsletter campaigns during the holiday seasons. This will help to maximize the use of A/B testing.
4. Send personalized emails
This isn’t always possible, but it’s something you should do as much as possible. This can include personalized recommendations based on the browsing behavior of your customers on your website. Studies show this can boost conversion rates by up to one-quarter and click-through rates by up to 35%.
5. Give incentives for online reviews
When people buy products, they’ve purchased through email give them incentives to write a product review, one of them, the 7 figure cycle review is at our homepage. If they’re a happy customer, you probably wouldn’t even need the incentives. However, giving them a nudge might be what’s needed to encourage them to write one. Studies show that products with reviews had conversion rates that were higher 10%. That can help to boost your sales and profits greatly.
Are you ready to boost your email marketing through the tips mentioned above?